Bally Technologies Joins Macau Casinos
Bally Technologies Inc. (BYI: 38.48 0.00%) has announced today that they have been awarded an enterprise wide contract with Galaxy Entertainment Group to provide a comprehensive table, slot, and casino management system in Macau.
After a competitive evaluation process, Bally is now positioned as the technology solution of choice for Asia-Pacific’s largest multi-casino operators.
“We are honored to have been selected by GEG for this expansive systems solution, and look forward to providing them with industry-leading technology that will help them make their business even more successful,” said Richard M. Haddrill, Bally’s Chief Executive Officer.
Bally is providing GEG’s table-game business with its TableView™ real-time table-rating and player-tracking solution, its new SDS® Windows® Version 11 slot-accounting and player-tracking system, iVIEW Display Manager(DM) to enhance and expand its marketing programs through any gaming machine.
In addition, Bally is providing a number of other marketing, promotions, bonusing, and cashless solutions including eTICKET™; Bally Power Winners™; Bally Power Coupon™; and Bally Power Promotions™.
As well as, Bally Business Intelligence, a powerful data analytics and visualization solution to enable GEG to better understand their players and make their operations more efficient.
Bally will replace its competitors systems at the StarWorld Hotel and Casino, GEG’s flagship property in May 2010 and follow in the first calendar quarter of 2011 at the new Galaxy Macau on the Cotai Strip.
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