Pinnacle Entertainment (PNK) Hires Baton Rouge Casinos First Employee
Pinnacle Entertainment (PNK: 10.88 -0.64%) has appointed their first employee to the casino resort in Baton Rouge, Louisiana currently under development.
Kim Bailey Ginn, former corporate director of loyalty marketing and strategic partnerships and senior director of marketing at the Company’s L’Auberge du Lac Casino Resort in Lake Charles, Louisiana, will become the senior director of marketing for the Baton Rouge property.
“I am honored to be the first official employee of Pinnacle’s new Baton Rouge casino resort and to be working with Anthony and the entire development team on what will be a world-class casino entertainment destination in the heart of Louisiana’s capital city,” said Kim Bailey Ginn. “I am very happy to again be operating in a city that I truly love and look forward to working in close collaboration with the local community to establish Pinnacle as a trusted corporate partner in the region.”
Ginn will be responsible for the development of an integrated marketing program for the new property – including property marketing promotions, advertising programs, publicity programs and special events – and for all day-to-day marketing activities.
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