WMS Gaming Inc., a subsidiary of WMS Industries Inc (WMS: 38.96 -0.66%) will debut over 100 gaming products enabled with proprietary technologies and player-appealing game content at the International Gaming Expo 2010 in London later this month.

WMS will demonstrate products specifically addressing international markets as well as nearly 80 games for the global market.

Many of these games will be featured on the Bluebird2 gaming platform. The Bluebrid2 was debuted for international customers at the IGE 2009 and continues to gain increasing traction in global markets since its introduction in late 2008.

In addition, The Bluebird xD gaming cabinet will also be debuted for international clientele.

The Bluebird xD features engineered advancements in cabinet functionality designed to take advantage of the game content enhancements enabled by networked gaming applications and establishes a new level of player entertainment experience.

“WMS’ success in leveraging our ‘Culture of Innovation’ to drive the development of products that simultaneously deliver measurable value for casino operators and new gaming experiences for players will be readily apparent to attendees at IGE 2010,” said Brian R. Gamache, chairman and CEO of WMS. “Our ability to address the specific needs of an increasing number of international markets with technology platforms and a broader portfolio of games is driving our international market share gains. The result is more WMS and Orion games on casino slot floors around the world than at any time in our history.”

Join the forum discussion of this news story - (1) Posts